top
top
1-855-284-3722
855-2thesba
Contact

Category Archives: Blog


Twitter Changes Its Game Plan

twitterWhen Twitter first launched, it was mainly used as a place to simply share what’s on your mind and follow those of your interest to see what’s on theirs. After many years of evolving into one of the largest social media platforms, Twitter has decided to make some drastic changes.

Tips for Choosing the Right Domain Name

domain-names-tldsTo take your business to the next level, a website is key. There are a lot of things that go into a great website, the most important is its domain name. The domain name is the part of a website’s network address that identifies the site. It is important that your URL matches up with your business.

The most ideal domain name would be the name of your business and .com However, as the internet continues to grow, simple .com domains are becoming increasingly limited. While a .com top-level domain is ideal, there are now many other options for a successful web address.

Try Google AdWords for FREE, $100 Introductory Offer

GoogleAdWords_redBig news, we’ve teamed up Google to help grow your organization’s online footprint.

As a certified Google Partner, Newtek has been authorized to provide you with a $100 AdWords voucher so you can experience the benefits of advertising your business with Google firsthand.

What is AdWords?

AdWords is an innovative, pay-per-click, online advertising tool. With AdWords, you’re given the keys to Google’s most prominent digital real estate space – in the sponsored links section of Google.com, as well as YouTube, and a wide range of additional partner networks – to advertise your business. We love AdWords because it’s affordable, easy to use, and impactful.

The Future of “The Cloud”

cloud artIt’s safe to say that cloud computing is the next “big thing.”  Cloud computing is the storing and accessing of data and programs through the internet, rather than through physical means such as hard drives. Basically, the cloud is just a fancy term for services accessed over the internet. Forbes Magazine stated that, “55% of enterprises predict cloud computing will enable new business models in three years.”   With that being said, it is expected that a large amount of enterprises will be making moderate-to-heavy cloud investments in the near future as they transition into full reliance on cloud technologies. Many are depending on the cloud to launch new business models, help streamline their supply chains, and provide applications and platforms to better manage and analyze data.

Costco Breaks Up with American Express – What’s Next for Amex?

American-Express-Costco-CardAmerican Express’ co-branding and merchant acceptance agreements with the popular wholesale retailer Costco were not renewed in February 2015. Costco has decided to partner with Visa for their preferred Card Network, and signed Citigroup as the issuer of the co-branded cards. The change-over is scheduled for March 2016.

While merchants and co-branding partners often transition, this breakup is poised to leave a large wound with American Express. Such co-brands are established to build loyalty among specific types of customers. Cardholders often receive extra perks when the use the co-branded cards, while card companies and the merchant typically see higher levels of spending on those cards. Most of such deals, however, don’t require merchants to exclusively accept those cards, as is the case with Costco and American Express.

Facebook’s Artificial Intelligence Introduces the “Moments” App

FB momentsFacebook’s new Moments app provides another platform in which you can exchange as many photos as you like with as many people as you choose. Forget the News Feed and simply share your private “moments” with only the people you truly care to. The Moments app scans the pictures in your phone for faces and is able to match a name to each face based on your Facebook friends. As a result of your photos being grouped by occasion, and your Facebook friends being grouped by your relationship, sharing them with others through the app is extremely easy. Unlike Facebook, Moments is focused on audience, rather than content.

Hackers: 1, Apple: 0

Apple-hacked_620x350It’s not too often that Apple encounters an issue that can’t be fixed instantly. However, a research team at Indiana University discovered a flaw in iOS and OSX that is causing Apple cause for concern. The team uncovered multiple ways in which many installed apps could be hacked by others in order to get a hold of passwords stored in both the Apple Keychain and Apple and third-party apps without being detected. Now, we’re not just talking about your Instagram being hacked; CNN explained that this hack, “exposes the passwords to your iCloud account, notes, photos, email, banking, social media – everything.”

A Risky Time for Pandora

music-nav-iconAs expected, Apple strikes again! Apple Music, which was revealed last Monday, is giving Pandora a run for its money. Although this is not the first time Pandora has faced Apple threats (Ping and iTunes radio), investors are nervous that the third time may just be the charm. Mike Herring, Pandora’s CFO, is confident that, “This team [of more than 80 analysts, curators, and scientists with a musical background], combined with our technology, helps Pandora deliver a simple, personalized music experience that is unparalleled,” but we’ll just have to wait and see…

A Tablet on Steroids: The Microsoft Surface Hub

MSurface HubReady for an office upgrade?

Introducing: the new Microsoft Surface Hub.  This innovative device is a combination of both a whiteboard and a colossal tablet. Not only does this simplify the process of conference/video calls, but it allows for real-time collaboration and presentations. Unlike past products designed for individual productivity, the Hub is intended for group efforts. Whether you choose to gather physically or virtually, the Hub allows you to connect, share ideas, and make decisions with the ease and efficiency.  It will run on a custom version of Windows 10, and includes all usual Microsoft Office apps in addition to Skype, OneNote, and other universal apps.

The Monetization of Instagram

Instagram-logoInstagram has come a long way since its launch in 2010. Now the go-to photo sharing network has over 300 million active uses who post 75 million photos per day. In October 2013, Instagram started to incorporate advertisements in user’s photo feeds, launching more than 475 campaigns, as measured by Nielsen Brand Effect, to the user base. In 2015, Instagram is changing its ad format once again with the introduction of  “Shop Now”, “Install Now”, and “Sign Up” buttons at the bottom of each posted ad.





Top